Why is being a first-mover attractive in emerging markets?
A)Pent-up demand may lead to high initial sales.
B)Governments are eager to offer concessions to first-movers.
C)Early entrants get best access to key marketing resources.
D)Marketing dollars generate higher productivity.
E)All of the above

Question

Quizplus · Accepted Answer

Being a first-mover in emerging markets is attractive for several reasons: there's often pent-up demand which can lead to high initial sales; governments may offer concessions to attract the first businesses in a new market; early entrants can secure the best access to essential marketing resources; and marketing investments can be more productive due to less competition and higher visibility.

Why Is Being a First-Mover Attractive in Emerging Markets