For global marketers, the Web could affect the firm's high margins because of price transparency.

Name: For global marketers, the Web could affect the firm's high margins because of price transparency.
Brand: Quizplus
Rating: 4.7 (37 reviews)

Question

Quizplus · Accepted Answer

The Web increases price transparency by allowing consumers to easily compare prices across different sellers, which can lead to increased competition and pressure on firms to lower their prices, potentially affecting high margins.

For Global Marketers, the Web Could Affect the Firm's High