Two major categories of sales promotion methods are consumer and trade.

Question

Quizplus · Accepted Answer

This statement is true. Sales promotion methods can be categorized into two broad categories - consumer sales promotion and trade sales promotion. Consumer sales promotion targets the end consumers and aims to motivate them to purchase a particular product or service. Trade sales promotion targets intermediaries, such as distributors or retailers, and aims to motivate them to carry and sell the product.

Two Major Categories of Sales Promotion Methods Are Consumer and Trade