Public relations
A) should be used mostly to counteract any competitive promotions or negative publicity.
B) is an element of promotion that should be handled on a continuous basis.
C) should be used solely to respond to emergencies that could significantly damage the company's reputation.
D) is paid communication that helps enhance a company's image by highlighting its philanthropic efforts.
E) is generally not given much weight because the information is generated by the company itself.

Question

Quizplus · Accepted Answer

Public relations is an ongoing process that involves building and maintaining relationships with various stakeholders including customers, employees, shareholders, media, and the public. It should be handled on a continuous basis to enhance the company's reputation and image, and to effectively communicate with its stakeholders. While it can also be used to address negative publicity or respond to emergencies, these are not its only or primary functions.

Public Relations