When a retailer advertises a product and makes it available for purchase through telephone or mail orders, the retailer is using
A) direct selling.
B) television home shopping.
C) telemarketing.
D) automatic vending.
E) direct-response marketing.

Question

Quizplus · Accepted Answer

Direct-response marketing refers to the use of advertising and other types of communication that encourage the customer to make an immediate purchase or response, such as through phone or mail orders. This is different from direct selling, which typically involves face-to-face interactions, and telemarketing, which typically involves outbound phone calls to potential customers. Television home shopping and automatic vending are also not quite the same thing, as they involve specific channels or methods for selling products.

When a Retailer Advertises a Product and Makes It Available