A functional and psychological picture in the consumer's mind of a retail store is called
A) retail positioning.
B) atmospherics.
C) store image.
D) interior location.
E) retail persona.

Question

Quizplus · Accepted Answer

Store image refers to the functional and psychological picture in the consumer's mind of a retail store. It includes factors such as the store's reputation, atmosphere, customer service, and merchandise selection.

A Functional and Psychological Picture in the Consumer's Mind of a Retail