Agents are used in business channels for standardized products and in situations in which information gathering and selling functions are important.
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Q178: Marketing intermediaries bridge the gap between suppliers
Q179: Scenario 14.2 Use the following to answer
Q180: Sometimes a marketing channel is quite simple
Q181: Both a manufacturers' agent and an industrial
Q182: Retailers are frequently found in business product
Q184: The success or failure of a competitor's
Q185: Channel conflict is necessary to facilitate efficient
Q186: Specialty products that require service information and
Q187: Like manufacturers' agents, industrial distributors do not
Q188: Marketers of complex and expensive products such
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