The shortest possible distribution channel would be producer to retailer to consumer.
Correct Answer:
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Q162: The purpose of a marketing channel is
Q163: Place utility is created by the customer
Q164: It is usually easier to change marketing
Q165: Supply-chain management includes only producers, wholesalers, retailers,
Q166: Marketing intermediaries never establish pricing policies and
Q168: Agents are seldom used in channels for
Q169: Marketing intermediaries are marketing institutions, such as
Q170: Scenario 14.2 Use the following to answer
Q171: The services or responsibilities provided by some
Q172: Supply chains start with the producer.
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