Marketing channels create four types of utility for consumers including
A) place, time, possession, and form.
B) location, form, availability, and suitability.
C) form, time, location, and promotion.
D) marketer, retailer, wholesaler, and producer.
E) position, price, possession, and place.

Question

Quizplus · Accepted Answer

The four types of utility created by marketing channels are place utility (making the product available where customers want to buy it), time utility (making the product available at the right time), possession utility (making it easy for customers to acquire and use the product), and form utility (adding value to the product through design, packaging, and other features). Choice A lists all four of these correctly.

Marketing Channels Create Four Types of Utility for Consumers Including