The ability to customize services to match the specific needs of individual customers is an advantage to service marketers and may lead to standardized packages.

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Customization of services allows service marketers to cater to the specific needs of individual customers, which can result in greater customer satisfaction and loyalty. However, service marketers may also use this information to create standardized packages that meet the needs of larger segments of customers without the need for extensive customization.

The Ability to Customize Services to Match the Specific Needs