Rick is a new product manager for a large biochemical firm. He is currently working on a proposal for a new chemical solvent and knows that introducing the new product can be risky because it might fail. He also knows that ___ is risky as well.
A) performing marketing research
B) keeping tabs on the actions of competitors
C) not introducing new products
D) generating new product ideas
E) addressing customers' concerns about products

Question

Quizplus · Accepted Answer

The sentence states that Rick knows that introducing the new product can be risky. This implies that not introducing new products may also be risky, as it may lead to missed opportunities for growth and innovation. None of the other options in the list directly relate to the potential risk of not introducing a new product.

Rick Is a New Product Manager for a Large Biochemical