In product modification, the first issue to consider is whether
A) existing customers can perceive that a product modification has been made.
B) the product is modifiable.
C) quality is modified.
D) modification will make the product more consistent with customers' desires.
E) modification will provide greater satisfaction to the consumer.

Question

Quizplus · Accepted Answer

The first issue to consider in product modification is whether the product is modifiable, as this determines if changes can be implemented at all.

In Product Modification, the First Issue to Consider Is Whether