To use co-branding effectively, which one of the following is probably least important?
A) The brands involved should represent a complementary fit in a customer's mind.
B) The brands that are teamed together should not lose their individual identities.
C) The brands involved should be owned by two or more organizations.
D) To avoid confusion on the part of customers, co-branding should be done in a way so that it is obvious which brand is the main brand or key brand.
E) The co-branded product should be able to benefit from the distribution system of both brands involved.

Question

Quizplus · Accepted Answer

While all of the factors listed are important for effective co-branding, the ownership of brands by two or more organizations is the least important because it is possible for a company to co-brand with a brand that is not co-owned by another organization, but rather has a licensing or partnership agreement.

To Use Co-Branding Effectively, Which One of the Following Is