A business can justify keeping a product as long as it contributes to profits or enhances the effectiveness of a product mix.

Question

Quizplus · Accepted Answer

A business will generally keep a product as long as it continues to contribute to profits or otherwise enhances the effectiveness of the product mix. If a product is not profitable or does not fit well within the overall product mix, it may be discontinued.

A Business Can Justify Keeping a Product as Long as It