As digital communication technologies have advanced, it is possible for marketers to
A) have more control over their product's positioning.
B) have more control over the processing of information.
C) have more control over people's perceptions of their business.
D) more carefully choose what news is released about their company.
E) reach markets that were previously inaccessible.

Question

Quizplus · Accepted Answer

As digital communication technologies have advanced, marketers are able to reach markets that were previously inaccessible. With the help of digital marketing, companies can target specific groups of people based on demographics, behavior, interests and location, among other factors. This means businesses can better target and engage with customers who are most likely to be interested in their products, services or brand.

As Digital Communication Technologies Have Advanced, It Is Possible for Marketers