Globalization of marketing involves developing marketing strategies as though the entire world (or major regions of it) were a single entity.

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Globalization of marketing is based on the assumption that the world or major regions in it are integrated markets, and that marketing strategies can be designed to cater to the needs of these markets as a single entity. This involves recognizing commonalities and differences across countries, cultures, and economies, and adapting marketing mix elements (product, price, promotion, distribution) accordingly. Thus, global marketing involves a broader perspective than domestic marketing, which focuses mainly on the local market.

Globalization of Marketing Involves Developing Marketing Strategies as Though the Entire