Globalization of markets requires developing marketing strategies as if the world were one market. Which of the following marketing mix variables is most difficult to standardize for globalization?
A) Brand name
B) Package
C) Media allocation
D) Labels
E) Product characteristics

Question

Quizplus · Accepted Answer

The Answer of Globalization of markets requires developing marketing strategies as if the world were one market. Which of the following marketing mix variables is most difficult to standardize for globalization?
A) Brand name
B) Package
C) Media allocation
D) Labels
E) Product characteristics

Globalization of Markets Requires Developing Marketing Strategies as If the World