Which of the following would be a benefit to a franchisor, such as Jiffy Lube, in expanding into international marketing?
A) There are no risks involved with allowing a foreign franchisee.
B) The franchisor does not have to put up a large capital investment.
C) The franchisor does not have to share its name or operational procedures.
D) The franchisee only pays a set fee every month to the franchisor.
E) An equal partnership is formed between the franchisor and franchisee.

Question

Quizplus · Accepted Answer

Expanding into international markets through franchising allows a franchisor to avoid the high costs of direct investment in foreign markets, as the franchisee bears the majority of the costs associated with opening and operating a location.

Which of the Following Would Be a Benefit to a Franchisor