Scenario 8.1 Use the following to answer the questions.
Samsung is entering the home appliance market with its new French Door Refrigerator. In designing the production facility, it has a need for various pieces of equipment, including the perpetual assembly belt drive, quasi-assembly pods, and finishing stations. The purchasing agent for the appliance division is inquiring about who will be needed for input on the purchasing decision. Samsung has already contacted several producers of the quasi-assembly pods, and has begun negotiations with their sales representatives.
Refer to Scenario 8.1. There are many factors that would influence Samsung's business buying decisions. Which one of the following would not?
A) Environmental
B) Organizational
C) Interpersonal
D) Demographic
E) Individual

Question

Quizplus · Accepted Answer

Demographic factors, such as age, gender, and income, are not relevant to Samsung's business buying decisions for the production equipment of their French Door Refrigerator. Factors such as environmental considerations (e.g. energy efficiency), organizational requirements (e.g. compatibility with existing systems), interpersonal relationships (e.g. supplier reputation), and individual preferences of decision-makers (e.g. personal experience with the equipment) are more likely to influence their purchasing decisions.