Involvement level is one factor that affects a consumer's selection of a type of decision-making process.

Question

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Involvement level is a recognized factor that influences a consumer's decision-making process. It refers to the level of perceived personal importance or relevance that a consumer attaches to a particular product or service, and it can impact the extent to which a consumer engages in information search, evaluation, and consideration before making a choice.

Involvement Level Is One Factor That Affects a Consumer's Selection