Scenario 7.1 Use the following to answer the questions.
Consumers use information from many sources when making purchasing decisions, including information from friends and family members. One of the most dissatisfying consumer experiences is with auto repair. Aware of this, Kate has asked several of her friends and family members where they have their cars repaired, since she has experienced a problem starting her car when the weather is cold. Kate has heard that Skola's Auto Repair has reasonable prices, but it can be difficult to get an appointment. Steve, one of Kate's friends, had a very poor experience with Skola's. However, once he complained to them, they fixed the situation and now he prefers their auto repair shop over others.
Refer to Scenario 7.1. The type of decision making that Kate is using to select an auto repair shop would be
A) intensive decision making.
B) extended decision making.
C) routinized response behavior.
D) selective decision making.
E) limited decision making.

Question

Quizplus · Accepted Answer

Kate is using limited decision making, where she is gathering information from friends and family members to make a decision on which auto repair shop to choose. This decision making process is more common for low-cost, low-risk purchases such as auto repair.