Your marketing team is having a brainstorming session to finalize your target marketing strategy. To make sure all team members are on the same page, you make the following statement to keep the discussions focused:
If we determine that the needs of the customers we are targeting are ______________, then we need to pursue a _______________ targeting strategy.
A) homogeneous; undifferentiated
B) heterogeneous; undifferentiated
C) homogeneous; differentiated
D) homogeneous; correlated
E) homogeneous; concentrated

Question

Quizplus · Accepted Answer

If the needs of the customers are homogeneous, meaning they are very similar, then an undifferentiated targeting strategy is appropriate because the same product or service can meet the needs of the entire market.

Your Marketing Team Is Having a Brainstorming Session to Finalize