Alli segments its diet pills based on those who have morning cravings, those who tend to overeat near the end of the day, those who need all day long appetite suppression, and those who want appetite control and more energy. This is an example of market segmentation based on variables of
A) demographics.
B) lifestyles.
C) psychographics.
D) behavior.
E) personality characteristics.

Question

Quizplus · Accepted Answer

Alli is segmenting its market based on behavior, specifically eating behavior throughout the day. This is not a segmentation based on demographics (age, gender, income, etc.), lifestyles (activities, interests, opinions), psychographics (values, beliefs, attitudes), or personality characteristics.

Alli Segments Its Diet Pills Based on Those Who Have