Market segment profiles help a marketer determine which segments are most attractive relative to a firm's strengths, weaknesses, objectives, and resources.

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Market segment profiles provide valuable information about different segments of the market, including their size, needs, preferences, behavior, and purchasing power. By analyzing these profiles, marketers can identify the most promising segments that match the company's capabilities and goals, and tailor their marketing mix accordingly. This enables them to allocate their resources more efficiently and effectively, and achieve a higher return on investment. Therefore, market segment profiles are an essential tool for marketers to make informed decisions about targeting and positioning their products or services in the market.

Market Segment Profiles Help a Marketer Determine Which Segments Are