The two basic types of sampling that marketing researchers use are
A) random and nonrandom.
B) probability and nonprobability.
C) stratified and quota.
D) even and odd.
E) planned and spontaneous.

Question

Quizplus · Accepted Answer

Probability sampling involves random selection of participants from a population, giving each member an equal chance of being selected. Nonprobability sampling, on the other hand, does not involve random selection and may result in a biased sample. These are the two basic types of sampling used in marketing research.

The Two Basic Types of Sampling That Marketing Researchers Use