One overlooked internal source of secondary marketing information discussed in the text is
A) sales receipts.
B) accounting records.
C) interviews with salespeople.
D) quality control data.
E) consumer surveys.

Question

Quizplus · Accepted Answer

Accounting records can provide valuable information on sales trends, customer behavior, and profitability. They can also reveal patterns in purchasing behavior, such as the time of year when sales are highest or any shifts in buying habits. Sales receipts, interviews with salespeople, quality control data, and consumer surveys are all useful sources of information, but they are more often considered primary sources of information as they typically collect data directly from customers or employees.

One Overlooked Internal Source of Secondary Marketing Information Discussed in the Text