If Little Caesars wants to determine the impact of different coupon offers on pizza unit sales, it needs to conduct
A) exploratory research.
B) hypothesis development.
C) survey research.
D) stratified sampling.
E) experimental research.

Question

Quizplus · Accepted Answer

Little Caesars would need to conduct experimental research to determine the impact of different coupon offers on pizza unit sales. Experimental research involves manipulating one or more independent variables and observing the effect on a dependent variable, which in this case would be pizza unit sales. By testing different coupon offers and measuring their impact on sales, Little Caesars can determine which offers are most effective and make data-driven decisions about their coupon strategy.

If Little Caesars Wants to Determine the Impact of Different