Suppose that marketers at Sun Products are trying to determine whether the use of free samples of Snuggle fabric softener was the reason for a sales increase in a particular store. The type of research conducted to answer this question is
A) exploratory.
B) descriptive.
C) experimental.
D) informal.
E) qualitative.

Question

Quizplus · Accepted Answer

The type of research conducted in this scenario is experimental because the marketers are manipulating a variable (offering free samples) to determine whether it causes a change in the outcome (sales increase). This type of research involves a control group and a treatment group, and is the best way to determine causation.

Suppose That Marketers at Sun Products Are Trying to Determine