When more information is needed about a problem and a tentative hypothesis needs to be made more specific, marketers usually conduct ____ research.
A) descriptive
B) experimental
C) exploratory
D) analytical statistical
E) conclusive

Question

Quizplus · Accepted Answer

Exploratory research is conducted to gather more information about a problem and develop a tentative hypothesis. It is used when marketers need to gain insight into a particular situation but do not have a fully-formed hypothesis. This type of research is typically less structured and less formal than other types of research, allowing marketers to explore different avenues and generate new ideas.

When More Information Is Needed About a Problem and a Tentative