Marketers resolve ethical issues based on their experiences and what they learn from others in the organization. The outcome of this learning process depends on _____________________, opportunity for unethical behavior, and exposure to others who behave ethically or unethically.
A) their educational training
B) their level in the organization
C) their incentive plan
D) the strength of personal values
E) the monetary factors that influence ethical decision making

Question

Quizplus · Accepted Answer

The outcome of the learning process of marketers in resolving ethical issues depends on the strength of their personal values. This means that their decision-making process is heavily influenced by their own ethical beliefs and principles. Educational training, level in the organization, incentive plan, and monetary factors may also play a role, but the strength of personal values is the most important factor.

Marketers Resolve Ethical Issues Based on Their Experiences and What