____ is (are) most likely to improve ethical behavior in a marketing organization.
A) Hiring goal-directed employees
B) Allowing employees to follow their own ethical standards
C) Encouraging employees to identify ethical issues and to decide what is right
D) Obeying the law and accepting all other behavior
E) Eliminating unethical individuals and improving the organization's ethical standards

Question

Quizplus · Accepted Answer

Eliminating unethical individuals and improving the organization's ethical standards is the most effective way to improve ethical behavior in a marketing organization. This sends a clear message that unethical behavior will not be tolerated and also sets a higher standard of ethical behavior for the organization as a whole. Hiring goal-directed employees, allowing employees to follow their own ethical standards, and encouraging employees to identify ethical issues and decide what is right are all important, but they are not as effective as eliminating unethical individuals and improving the organization's ethical standards. Obeying the law is a minimum requirement, but it does not necessarily improve ethical behavior beyond legal compliance.

____ Is (Are) Most Likely to Improve Ethical Behavior in a Marketing