One way in which marketers can demonstrate social responsibility is through programs in sustainability. Which of the following is not included as a goal of sustainability?
A) Long-term well-being of the natural environment
B) Focusing primarily on the external environment of the company
C) Considering individuals as part of the natural environment
D) Adopting more eco-friendly business practices
E) Improving technologies that protect the natural environment

Question

Quizplus · Accepted Answer

Sustainability includes the long-term well-being of the natural environment, considering individuals as part of the natural environment, adopting more eco-friendly business practices, and improving technologies that protect the natural environment. However, focusing primarily on the external environment of the company is not a goal of sustainability.

One Way in Which Marketers Can Demonstrate Social Responsibility Is