At the most basic level of marketing citizenship, marketers have an obligation to contribute funds to philanthropic causes.

Question

Quizplus · Accepted Answer

The most basic level of marketing citizenship is actually ethical citizenship. This means that marketers have an obligation to conduct their business in an ethical manner and follow ethical principles. While contributing funds to philanthropic causes may be a part of a company's social responsibility, it is not the most basic level of marketing citizenship.

At the Most Basic Level of Marketing Citizenship, Marketers Have