Why are marketers interested in consumers' levels of disposable income?
A) It accurately predicts future buying power.
B) It increases current buying power.
C) It is what is left after taxes and savings to buy luxuries with.
D) It is a ready source of buying power.
E) It is essential for forecasting future business trends.

Question

Quizplus · Accepted Answer

Marketers are interested in consumers' levels of disposable income because it represents the amount of money consumers have available to spend on goods and services, making it a ready source of buying power.

Why Are Marketers Interested in Consumers' Levels of Disposable Income