Marketers live in a world of constant change, and their ability to adapt to the pace of change will dictate the degree to which their marketing strategies are successful. Moreover, the changes can come in any or all of the different parts of the marketing environment.
Which one of the following statements is true?
A) The self-sustaining nature of technology relates to the fact that the products are increasingly being produced with environment-friendly components.
B) The negative effects of technology include concerns over privacy and intellectual property protection.
C) Consumers' use of mobile devices to access the Internet has been declining over the last few years.
D) Technological innovations are created only by private companies.
E) We can expect the pace of technological change to slow down as more technology-oriented startups choose to go public and become more conservative with their business strategies.

Question

Quizplus · Accepted Answer

The statement about concerns over privacy and intellectual property protection reflects a negative effect of technology, which is true. The other options are either false or irrelevant to the discussion of the impact of technological change on marketing strategies.

Marketers Live in a World of Constant Change, and Their