Sayed's employer is currently developing a new marketing strategy. The top managers have developed the marketing strategy and have given it to Sayed so that he can now develop an implementation plan. Sayed's company will most likely end up with which type of strategy?
A) Decentralized
B) Centralized
C) Rigid
D) Intended
E) Realized

Question

Quizplus · Accepted Answer

The fact that top managers developed the marketing strategy and then passed it on to Sayed to develop an implementation plan suggests a centralized strategy, where decision-making power is concentrated at the top level of the organization.

Sayed's Employer Is Currently Developing a New Marketing Strategy