When managers at Logistics Pro are developing their strategic plan, they use a market orientation as a guide to ensure that ____ is an integral part of the process.
A) customer satisfaction
B) employee satisfaction
C) the best use of their marketing resources
D) the marketing mix
E) the marketing function

Question

Quizplus · Accepted Answer

A market orientation focuses on understanding and meeting the needs and wants of customers. Therefore, customer satisfaction is an integral part of the strategic planning process.

When Managers at Logistics Pro Are Developing Their Strategic Plan