The majority of the heads of marketing for most multinational corporations would likely describe marketing as a very complex discipline. They will give a long list of variables and factors that impact a company's marketing success. Most of these variables and factors are part of what is called the marketing environment.
The U.S. unemployment rate would fall under which set of forces in the marketing environment?
A) Sociocultural forces
B) Political forces
C) Economic forces
D) Competitive forces
E) International trade forces

Question

Quizplus · Accepted Answer

The U.S. unemployment rate is an economic force in the marketing environment, as it directly impacts consumer spending power and overall market demand.

The Majority of the Heads of Marketing for Most Multinational