
The marketing concept developed out of a sequence of three eras: the production orientation, the market orientation, and the industrial orientation.
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Q111: During the market orientation, businesspeople realized that
Q112: The marketing concept is a management philosophy,
Q113: The marketing concept is a philosophy that
Q114: The actual physical production of goods is
Q115: The marketing environment is a set of
Q117: For an exchange to occur, at least
Q118: The marketing concept directly affects marketing activities
Q119: Customers are interested in a product's price
Q120: Achievement of the firm's overall goals is
Q121: A market orientation requires the organization wide
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