The distribution variable in a marketing mix is directed toward making products available in the quantities desired to as many target market customers as possible and keeping the total inventory, transportation, and storage costs as low as possible.

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This statement is true. The distribution variable, also known as place or channel, is a crucial aspect of the marketing mix. It involves getting products to the right place at the right time and in the desired quantities to meet customer demand while also minimizing costs associated with storage, transportation, and inventory management. An effective distribution strategy can help a company reach and serve its target market more efficiently and effectively.

The Distribution Variable in a Marketing Mix Is Directed Toward