Marketing knowledge and skills
A) are not necessary for a nonprofit organization.
B) are valuable personal and professional assets.
C) constitute the marketing mix
D) were most important during the production era.
E) are most valuable for advertising executives but less important for wholesalers and distributors.

Question

Quizplus · Accepted Answer

Marketing knowledge and skills are valuable personal and professional assets for individuals in any industry, including nonprofit organizations. Nonprofits need to effectively communicate their mission and engage with stakeholders, which requires marketing efforts. The marketing mix refers to the elements of a marketing strategy, not knowledge and skills. Marketing has evolved from the production era, and is important for all roles in the industry, including wholesalers and distributors.

Marketing Knowledge and Skills