Which of the following is not an example of the implementation of the marketing concept?
A) Jimmy Dean's Sausage introduces turkey sausage patties for a healthier alternative to pork.
B) Ford asks customers to vote online for a new color for next year's Ford Focus.
C) Burger King reduces the labor costs to produce its sausage-egg biscuits.
D) Microsoft offers rewards for users who can find flaws in its new software.
E) Volkswagen introduces pop-up rollover bars in its convertibles to protect its consumers in the event of a serious collision.

Question

Quizplus · Accepted Answer

Burger King reducing labor costs does not demonstrate the implementation of the marketing concept, which emphasizes meeting customer needs and wants while also achieving organizational goals.

Which of the Following Is Not an Example of the Implementation