T-Mobile implements a program of texting its current customers to find out what changes they would like to see in the services provided. The firm is exhibiting characteristics associated with which of the following orientations?
A) Production
B) Sales
C) Market
D) Social
E) Development

Question

Quizplus · Accepted Answer

T-Mobile is exhibiting characteristics of market orientation. Market-oriented companies focus on the needs and wants of the customers and develop products and services to satisfy those needs. By texting its current customers to find out what changes they would like to see in the services provided, T-Mobile is collecting information to better serve their customers and stay ahead of their competitors.

T-Mobile Implements a Program of Texting Its Current Customers to Find