Issues of inventory levels and storage costs are both concerns relating to the ____ variable of the marketing mix.
A) distribution
B) product
C) exchange
D) price
E) promotion

Question

Quizplus · Accepted Answer

Both inventory levels and storage costs directly relate to the distribution variable of the marketing mix, which focuses on getting the product to the customer efficiently and effectively. The distribution variable involves decisions regarding the transportation, warehousing, and inventory management of the product.

Issues of Inventory Levels and Storage Costs Are Both Concerns