A target market
A) involves a large number of customers.
B) is a specific group of customers on whom an organization focuses its marketing efforts.
C) already has several competitors vying for customers' business.
D) is the same as a salesperson's prospective client list.
E) is a customer group classified as people with similar demographic characteristics.

Question

Quizplus · Accepted Answer

A target market is a specific group of customers on whom an organization focuses its marketing efforts. It is not necessarily a large group, and there may or may not be competitors vying for their business. It is not the same as a salesperson's prospective client list, which is a list of individual potential customers. While demographic characteristics are often used to segment and identify target markets, a target market is not solely defined by demographics.

A Target Market