The primary value that a marketer expects to receive from a customer in an exchange relationship is
A) the price charged for the product.
B) customer satisfaction.
C) references to other potential customers.
D) quality merchandise that meets expectations.
E) few returns of the merchandise purchased.

Question

Quizplus · Accepted Answer

The primary value that a marketer expects to receive from a customer in an exchange relationship is the price charged for the product, as this directly contributes to the company's revenue.

The Primary Value That a Marketer Expects to Receive from a Customer