Tom, Susie and, Bill are tired of working for a large company. They want to start their own business. After 2 days of meeting in Tom's Garage, Tom, Susie, and Bill finally came up with a societal problem and a way to solve it. They decide to meet again to determine the advantages and disadvantages of their product idea and the costs associated with producing it. This meeting is an example of what stage in the innovation process?
A) problem-solving
B) implementation and diffusion
C) brainstorming
D) idea generation
Correct Answer:
Verified
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