Tom, Susie, and Bill are tired of working for a large company. They want to start their own business. They decide to meet in Tom's garage for as long as it takes to determine a societal problem that needs to be fixed. Once they figure out this problem they want to figure out a product or service that will solve this problem. According to the innovative process described in your text, this scenario describes which stage in the innovation process?
A) problem-solving
B) implementation and diffusion
C) brainstorming
D) idea generation

Question

Quizplus · Accepted Answer

This scenario describes the "idea generation" stage, where they are identifying a societal problem and brainstorming potential solutions.

Tom, Susie, and Bill Are Tired of Working for a Large