A grocery chain provided a unique way to experience the supermarket by adding an iPad to shopping carts. When users placed common products in their cart, the display showed potential meal ideas with the other items on the shelves next to them. This increased sales by 20%. This is an example of which concept stated in the textbook?
A) vision
B) framing
C) innovation
D) bias

Question

Quizplus · Accepted Answer

Adding an iPad to shopping carts for suggesting meal ideas is an example of innovation, as it introduces a new method to enhance the shopping experience and increase sales.

A Grocery Chain Provided a Unique Way to Experience the Supermarket