Justin purchased a soda because it looked good. He did not take the time to research all the different sodas on the market. If he does not like it, he will not lose much money. Which of the following factors best explain the way Justin made the decision to buy the soda?
A) complete rationality
B) strategic thinking
C) anchoring
D) satisficing

Question

Quizplus · Accepted Answer

Justin's decision-making process is best explained by "satisficing," which means he made a choice that was good enough for his needs at the moment without seeking the optimal solution. This is evident from his lack of extensive research and willingness to accept a potential minor loss.

Justin Purchased a Soda Because It Looked Good